Event Concept Development

Amsterdam ArenA Advisory is able to provide you with numerous event concepts, and can develop concepts together with you. Some concepts have been turned into profitable events in the Amsterdam ArenA or elsewhere, others are still in the conceptual phase. We develop concepts of all sorts based on an excellent mix of appropriate aspects such as market needs and commercial opportunities, spectator profiling, venue specifications, etc.

Commercial Success

Thorough conception and preparation of an event is the essence of commercial success. We can advice on commercial aspects such as “barter” deals, commercial partners / sponsorships, TV rights, commercial rights, promotions, etc. to make the events a success.

The Amsterdam ArenA has developed successful event concepts such as Sensation (Dance party) and Topper in Concert (Dutch artists), being able to take part in initiating, innovating and creating unique and profitable business cases. 

More information on Event Concept Development can be found in the downloads section.